ASICS is a globally recognized sportswear company founded in Japan in 1949. The brand name stands for "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." ASICS is known for its innovative, high-performance athletic footwear, apparel, and accessories, catering to a wide range of sports, including running, tennis, and volleyball. The company focuses on promoting health and wellness through sport, blending advanced technology with comfort and design to enhance athletic performance.
Arvered Communication is thrilled to have been by ASICS’ side for several years, helping them in every Nordic country. We have helped them with a strategy that included trial tours, impactful sponsorships, retailer collaborations and exclusive influencer events.
We have activated ASICS at Vårruset, Stadium Night Run and Sentrumsløpet, just to mention a few. This year we did one of our biggest projects together. As a first year of main sponsor to Göteborgsvarvet we built a 450 square meter expo booth and handled all activation contacted to the races during the whole week.
